As male grooming becomes more standard in our society, and people are increasingly looking for time-effective and cost-effective solutions to grooming dilemmas, demand for laser hair removal procedures has been skyrocketing around the world. In America in 2003, over 600,000 people had a laser hair removal treatment - but despite the seemingly instant jump in popularity, the technology is not an overnight phenomenon. Laser hair removal procedures were refined and modified for over 20 years before they started to become commercially available in the 1990s. This is a sound, well-tested technology and demand is on the upswing. For those considering adding a laser hair removal machine to their practice, we are looking at demand for the procedure as well as pricing differences around the world.
One of the most recent American statistics for laser hair removal demand is from 2003, as mentioned earlier; over 600,000 people underwent laser hair removal this year. In the same year, laser hair removal for men was the second most popular non-surgical aesthetic treatment for the gender. Australians spend over $100 million annually on razors, and $30 million annually on waxes and depilatory creams. Laser hair removal procedures are cost effective, increasingly flexible and very safe, and can be marketed soundly as such.
As you can imagine, costs vary considerably worldwide according to factors like:
* The regional economy and strength of local currency
* Demand for laser hair removal services
* Number of suppliers
* Availability of laser hair removal machines, including cost effective options like second hand and reconditioned machines.
According to the American Society of Plastic Surgeons, the average cost of all laser hair removal procedures in the United States is US$429. Over time, and with the pricing adjusted to suit your local region, you can expect your average to be comparable.
Your own costs will partially be determined by business factors such as your regional economy, rent or real estate prices in your local area, and other overheads. However, there are some sound ways that you can compete on price without compromising on the quality of your laser hair removal machine or on quality of service:
* Cut down costs, pass the savings on: If people pay in full up front, offer them a discount according to what the business saves in administration time and in missing interest.
* Create laser packages: Many laser hair removal machines are suitable for multiple purposes. Create packages combining wrinkle reduction, scar and stretch mark treatment or tattoo removal with laser hair removal to help increase your business.
* Begin an affiliate program: You've seen them everywhere on the internet - why not offer one to your customers? Affiliate programs will only be useful for a small percentage of customers, but they are little work to maintain.
Laseraid specialise in pre-owned, market-leading laser hair removal machines, parts and repairs at an affordable price, with training and warranties provided. For more information or to view our range, visit
Candela.
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